Names in brackets are the dimensions’ (marked in italic) creator.

Communication style

• Neutral (Trompenaars)
• Low-context (Hall)
• Turn-taking
  • Might seem as a lack of interest from more emotional cultures
• Non-verbal
  • Oculesics
    • Direct eye contact
  • Haptics
    • Brief handshakes
  • Kinesics
    • Use gestures sparingly
  • Proxemics
    • Large zone of privacy

Management style

• Low power distance (Hofstede)
  • Egalitarianism
    • All is valued equal
• Consultative
• Flat organizational structure
• Maybe too democratic?
• Consensus seeking culture

Attitude to time

• Sequential (Trompenaars)
  • Punctuality priorized
  • Quickly get down to business

Ethics – right or wrong

• Universal (Trompenaars)

Values – attitude to work

• Feminine (Hofstede)
  • Cooperation as important as competition
  • Little gender differentiation

Impact of outer influence

• Inner directed (Trompenaars)

Social identity

• Individual and collective interests equally important (Hofstede)

Status

• Achievement-based culture (Trompenaars)
  • Jantelagen
    • Humility expected

Attitude to risk

• Low uncertainty avoidance (Hofstede)

Business orientation

• Deal-focused (Gesteland)
  • Introductions not needed
  • Possible to approach business partners directly
  • Business first

Formality

• Informal (Gesteland)

Attitude to personal space

• Leans towards differentiated/reserved
• Personal space is respected, and so individuals stand well apart from each other when conversing.